What is a knock-to-contract rate?
The share of doors knocked that end up as a signed job — the single number that tells you what an hour of canvassing is worth.
Knock-to-contract rate is signed contracts divided by doors knocked. On a fresh hail swath with a trained rep it is often somewhere around one in forty to one in sixty doors; on a cold neighborhood with no recent storm it can be several hundred to one. Both numbers are normal — what matters is knowing which one you are running.
It is worth breaking into stages, because the stages fail differently. Doors knocked to contacts made is a timing and territory problem. Contacts to inspections set is a script problem. Inspections to signed is a closing and damage-quality problem. A single blended rate hides which one is actually broken.
The rate is only as good as the denominator. If reps log the doors that went well and skip the ones that did not, the number looks great and means nothing. This is the practical argument for logging every door on the map rather than trusting a tally sheet.