Door knocking

What is door knocking in roofing?

Approaching a homeowner at their door to offer a free roof inspection after a storm — the individual conversation inside a canvassing route.

Definition

Door knocking is the conversation itself: walking up, knocking, and earning enough trust in about ninety seconds to get on the roof. Canvassing is the plan; the knock is the execution of it.

The goal of a knock is almost never to sell a roof. It is to book an inspection. Reps who try to close at the door get doors closed on them, because a homeowner who has not seen their own damage has nothing to agree to yet.

Knocking is legal nearly everywhere, but it is regulated in a lot of places. Many towns require a solicitor’s permit, most enforce posted no-soliciting signs, and federal rules give the homeowner three days to cancel a contract signed at their door. Knowing that is part of doing it professionally.

See door knocking software
Related terms
CanvassingWorking a defined area door to door to find storm-damaged roofs and set inspections — the primary way most restoration companies generate work.No-soliciting ordinanceA local rule limiting door-to-door sales — usually a permit requirement, allowed hours, and a duty to honor posted no-soliciting signs.Cooling-off ruleThe FTC rule giving a buyer three business days to cancel a sale of $25 or more signed at their home — with written notice of that right required at signing.Knock-to-contract rateThe share of doors knocked that end up as a signed job — the single number that tells you what an hour of canvassing is worth.Canvassing pinThe record a rep drops on the map at a door, holding the address, the outcome, the timestamp and the photos.Contingency agreementA homeowner contract that authorizes the roofer to do the work if and when the insurance claim is approved.
Related guides
Sales & CanvassingThe Complete Door Knocking Guide for Roofing CompaniesSales & CanvassingHow Many Doors Do You Have to Knock to Get a Roofing Job?

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