Built for how storm jobs really run
In insurance restoration, speed and accuracy decide whether a claim gets paid. Analytics & Reporting is built to give your crew both — in the field, on their phone, even with no signal.
- Real-time revenue and pipeline dashboards
- Close rate tracking by rep, source, and carrier
- Supplement success rate analytics
- Job profitability breakdowns
- Lead source ROI — cost per job by channel
- Carrier scorecards: approval rates, cycle times, and denial reasons by insurance company
- Custom date range reporting and exports
What it means for your business
Know Your Numbers
Stop guessing. See exactly which reps, neighborhoods, and carriers are driving your revenue.
Spot Problems Early
Dropping close rates or supplement denials show up instantly, not at month-end.
Scale With Confidence
Data-driven decisions let you hire, expand, and invest knowing what actually works.
The numbers most roofing companies never see
Most storm restoration companies run on two numbers: revenue signed and revenue collected. Everything in between — where the jobs came from, which carriers slow-walk approvals, which reps close at 40% and which close at 15%, how much supplement money was recovered versus left on the scope — lives in someone's head or nowhere at all. That gap is where margin quietly dies.
HailMate's analytics are built specifically around the insurance restoration workflow, not generic sales reporting. Because every knock, inspection, scope, supplement, and check lives in the same system, the reporting layer can answer questions generic CRMs can't: What's my true cost per job by lead source? What's my average supplement recovery per carrier? How long does each insurer take from filed claim to approved scope? Which neighborhoods from the last hail event are still under-canvassed?
From gut feel to operating rhythm
The companies that scale past $3–5M run a weekly rhythm on a handful of KPIs — close rate, average job value, supplement rate, collection lag — and coach against them. HailMate gives you those numbers without a spreadsheet ritual: dashboards update in real time as your team works, and scheduled reports land in your inbox every Monday morning.
If you're not sure which numbers deserve a spot on your dashboard, start with our guide to the roofing KPIs worth tracking and the industry benchmarks below — then measure yourself against them for one full storm season.
Frequently asked questions
HailMate tracks everything that matters for storm restoration roofing: total revenue, close rates by rep and carrier, supplement approval rates, average job value, pipeline velocity, marketing ROI by lead source, and team productivity metrics. All data updates in real time as your team works.