Roofr is built for the retail bid. This is built for the storm.
Roofr turns an address into a measured roof and a good-looking proposal, and it is very good at that. It has no hail data, no canvassing and no claims workflow. HailMate starts three weeks earlier — the storm, the streets, the knock — and carries the job through the claim to the deposited check, from $79/mo.
One state, one user, everything included · $79/mo, cancel anytime
A proposal tool starts when a homeowner already wants a quote. A storm season starts before that.
Roofr’s product begins at an address you already have. That is a coherent, well-built business for retail replacement: measure fast, price fast, send something that looks better than the other three bids. Nothing in this comparison is a criticism of it on that ground.
Storm restoration inverts the order. The address is the output, not the input. What decides whether the season is profitable is which storm you work, which streets took the core, how quickly a crew is standing on them, and whether the radar that justified the knock is still attached to the file when the adjuster asks about the date of loss. Roofr has nothing to say about any of that — no hail data, no swaths, no canvassing at any tier.
HailMate is built for that half. Three years of Evidence Grade™ hail and damaging-wind swaths across your territory, drawn at once and banded by stone size, with the door-knocking on the same screen. The pin becomes the job, the storm stays on it, and everything after — estimate, contract, claim, supplement tracking, invoice, payment — happens on the same record.
Every storm on record, before you have an address
The whole territory’s hail history draws at once, largest stone on top. Roofr can measure a roof you already know about; this tells you which roofs to go and find.
Canvassing on the same map as the swath
GPS knock tracking, pin outcomes, rep territories and leaderboards, included on every plan. Roofr has no canvassing at any tier.
The claim, end to end
Claim fields, carrier scope extraction, supplement tracking with amounts and ages, and mortgage-check tracking through to deposit. This is the half of a storm job that decides the margin.
Measurements, without a per-report meter
EagleView and Hover ordering from inside the job, plus instant satellite measurement. Roofr charges $13–$19 for every report on top of the subscription.
How HailMate compares to Roofr
Two rows genuinely go to Roofr: unlimited users on every tier is rare and valuable if you have a big estimating team, and their free plan is a real one. Neither changes the storm answer, but both are true.
Why crews leave Roofr
These aren't our opinions — they're the complaints Roofr users repeat in public reviews, and how HailMate was built to answer them.
Zero storm data and zero canvassing
No hail swaths, no radar archive, no storm alerts, and no door-knocking at any tier. For a company whose revenue arrives after a hailstorm, the first three weeks of every season happen entirely outside Roofr.
HailMate carries three years of street-level NOAA hail and damaging wind with the canvassing on the same map, on every plan. The storm date and stone size ride onto the job record and into the claim file.
No insurance workflow anywhere in the product
No supplement tracking, no claim fields, no adjuster workflow, no mortgage-check handling. Roofr accelerates the retail bid and stops — everything a storm job needs after the proposal simply does not exist.
HailMate ships the whole claim: claim fields on every job, carrier scope extraction that pulls the adjuster’s line items out of the PDF, supplement tracking with dollar amounts and ages, and a mortgage-check endorsement pipeline through to deposit.
There is no Roofr mobile app
Roofr is browser-only — no App Store or Google Play app. For reps working out of trucks and driveways that is the most-cited structural complaint about it, and it makes canvassing impossible even if the feature existed.
HailMate is a native iOS and Android app built offline-first: canvass, update jobs and queue photos with zero bars, and it syncs when coverage returns. The web and the app are the same interface.
The subscription is never the whole price
Every measurement report is $13–$19 on top of the plan, SMS is +$49/mo, the Instant Estimator widget is +$125/mo and Sites is +$99/mo. Reviewers report the report line climbing sharply as volume grows.
HailMate publishes four prices, all flat per company, all carrying the same feature list — texting, calling, canvassing, e-sign, measurements and the hail maps in the price. $79/mo entry, $499 at the top.
Five questions that decide this one, and the first settles it
This is not really a close comparison — it is two products for two different businesses. The trick is being honest about which business you are in.
Where does your revenue arrive from — a homeowner or a carrier?
This sorts it faster than anything else. A retail replacement company needs fast measurements, sharp proposals and clean scheduling, and Roofr is excellent at all three. An insurance restoration company needs a pipeline shaped like a claim, supplement tracking with amounts and ages, check tracking across four separate payments, documentation captured against a carrier checklist, and hail data good enough to prove a date of loss. Buying the wrong side of that line is the most expensive software mistake in roofing.
Do your reps knock doors?
If they do, Roofr is out on its own terms — there is no canvassing in it at any tier and no mobile app to run one on. You would be buying Roofr plus SalesRabbit or SPOTIO plus a hail map, which is three subscriptions and two sync boundaries for work HailMate does on one map.
Count the measurement reports you order in a year
At $13–$19 each, a crew ordering forty reports a month is spending $520–$760 on top of the subscription. That is not a criticism of the price — the reports are good and somebody has to pay for the imagery — but it belongs in the comparison, and it is the line most people forget when they read $109/mo.
Count the seats, honestly
Unlimited users on every tier is the strongest thing on Roofr’s price list and it is genuinely rare. If you have a dozen estimators and a big office, price that seriously — our ladder charges for seats above the included count on the top rung, and theirs does not.
Ask what happens to the storm date
On a retail job it does not matter. On a claim it decides whether the file is paid or fought, and if the radar lives in a different product with no link to the job, the answer is whatever somebody typed. Ask to see a job record with the swath, the estimated stone size and the ground reports attached to it.
What each one actually charges
Every figure below is one the vendor publishes on its own site, read in September 2026. Where a vendor publishes nothing we say “quote only” rather than guessing — prices move, so check the source link before you sign anything.
HailMate
$79–$499/moFlat per company. $79/mo one state and one user, $149/mo three states and up to three users, $299/mo nationwide and up to ten, $499/mo nationwide with twenty included and $20/user/mo beyond that. Annual is ten months' price. Same feature list on every rung — hail maps, canvassing, measurements and the full CRM. Month-to-month, no setup fee.
Source: hailmate.ai/pricingRoofr
$0–$349/moFree, $109, $249 and $349 per month, roughly 15% less on annual terms, with unlimited users on every tier — a genuine differentiator nobody else here offers. Measurement reports are always extra at $13–$19 each, SMS is +$49/mo, the Instant Estimator is +$125/mo and Sites is +$99/mo.
Source: roofr.com/pricingSalesRabbit
$49–$75/user/moWhat a Roofr crew adds if it wants to knock doors, because Roofr has no canvassing. Pro is $49 per user per month on annual terms, $75 month-to-month; Team is $59 monthly. Add-ons are all per user per month on top: DataGrid AI +$19–31, Weather +$13–20, Digital Contracts +$13–20, Movers +$13–20. Paid implementation is required, contracts run one to three years, and there are no refunds. Loaded, a roofing rep lands around $94–$146/user/mo — and that is before the CRM it feeds.
Source: salesrabbit.com/pricingHail Recon (Interactive Hail Maps)
$999–$1,999/yrAnd what it adds for storm data, because Roofr has none. $999/yr for a single state, $1,499/yr for three states and $1,999/yr nationwide, payable up front or split into instalments. Bulk homeowner contact data is a separate $799/yr per state. Regions are defined as a 125-mile radius around named cities. Billing is annual only.
Source: interactivehailmaps.com/pricing-pageWhere HailMate pulls ahead
The storm, before the address
Three years of NOAA radar hail and damaging wind at street level across your territory, drawn at once. Roofr can measure a roof you already know about; this is how you find out which roofs to look at.
Canvassing, which Roofr has none of
GPS knock tracking, pin outcomes, rep territories and leaderboards on every plan, on the hail map itself — in a native app that works with no signal, which a browser-only product cannot do.
Built for the claim, not just the bid
Roofr takes you from measurement to proposal and stops. HailMate carries the claim: scope extraction, supplement tracking, invoicing and check tracking to deposit — where a storm job’s margin actually lives.
And everything after the proposal is here too
Roofr’s CRM grew around the proposal, so it is strongest at the front of a retail job and thin behind it. HailMate’s comes the other way: the map and the knock at the front, and a full roofing CRM carrying the job all the way to a deposited check.
It is on every plan and it is never sold separately. Starter, Crew, Team and Company carry this same list — territory, seats and price are the only differences between them.
Run the job
- Jobs and pipeline stages built for a claim, not a generic sales funnel
- Contacts, tasks and appointments
- Photos and files on the job, with capture, stamps and branded reports
- An activity trail on every record
- Works offline — knocks, notes and photos queue and sync when signal returns
Get paid
- Estimates and proposals
- Invoices and card or ACH payments through Stripe
- Job costing and commissions
- Material orders with ABC Supply live pricing
- QuickBooks sync
Work the claim
- Carrier scope extraction — the adjuster’s PDF read and its line items pulled out
- Supplement tracking with dollar amounts and ages, so the quiet ones surface
- Insurance and mortgage check tracking through to deposit
- Roof measurements — EagleView and Hover ordering, plus instant satellite
- E-signature on the contingency agreement and every document after it
Talk to people
- A real phone number per rep — calls, texts and voicemail
- Per-rep email threads on the job record
- A homeowner portal that shows the job’s progress without a phone call
- Storm alerts and a daily morning hail digest for your territory
- Notifications that follow the job, not the inbox
Every plan gets this same list. Starter, Crew, Team and Company differ on territory, seats and price — nothing else. There is no tier where the maps arrive without the CRM, or the CRM without the maps, because the whole argument is that they are one product.
What you actually pay
HailMate
Flat per company, everything included. $149 for three states and three users, $299 for nationwide and ten, $499 for twenty. Measurements, texting and hail maps in the price.
See all four plansRoofr
Unlimited users on every tier, which is genuinely rare. Then $13–$19 per measurement report, +$49/mo for SMS, +$125/mo for the Instant Estimator — and no storm data, canvassing or claims workflow at any price.
The short version
- Retail replacement, no claims, no knocking? Roofr. The proposal builder is the best-looking in roofing, the pricing is published, and unlimited users on every tier is rare. Buy it and be happy.
- Storm and insurance restoration? HailMate. The hail map, the canvassing, the claim and the money on one record — the parts of a storm job Roofr does not touch at any price.
- Doing both? Plenty of companies run one system and accept a compromise at one end. Decide which half of your revenue you are willing to run badly, and buy for the other one.
- Only need measurements? Neither, necessarily — RoofSnap’s pay-as-you-go reports start at $13 with no platform commitment, and Roofr has a real free tier.
Roofr, answered
Neither, at any tier. Roofr has no storm data — no hail swaths, no radar archive, no storm alerts — and no door-to-door canvassing, which is also why the lack of a mobile app matters more than it sounds. A storm crew on Roofr is buying a hail map subscription and a canvassing app alongside it. HailMate includes three years of street-level NOAA hail and damaging wind with the canvassing drawn on the same map, on every plan.
More comparisons
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The only roofing CRM carrying its own street-level hail data, against the four that make you buy the map separately.
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Why a general contractor CRM cannot run a storm season — no hail map, no canvassing, no claim — and what a storm crew should buy instead.
Read itHailMate vs AccuLynx
Everything AccuLynx does for the office, plus the hail map and the canvassing your crew needs — on one flat bill instead of a base price plus add-ons.
Read itHailMate vs JobNimbus
The storm data JobNimbus has none of, the canvassing it points you at SalesRabbit for, and the CRM — one published price, one login.
Read itBest public adjuster software
ClaimWizard, claimOS, Claim Titan, Brelly, Xactimate, CompanyCam and HailMate — every published price linked, plus radar-verified hail no PA suite sells.
Read itHailMate vs CompanyCam
The same photo workflow, attached to the storm that caused the damage and the claim it proves — inside the CRM instead of next to it.
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