Contractor CRM comparison · prices checked September 2026

The best CRM for contractors who work storms

For a roofing company whose revenue arrives through a carrier, the CRM is the third question, not the first. What decides the season is which storm you work, which streets took the core, and whether the radar that justified the knock is still attached to the file when the adjuster asks. We make one of these — every competitor number here is published by the vendor and linked.

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No contractor CRM can tell you where the hail landed

“Generic CRMs aren't built for roofing” is true and almost useless, because it is usually followed by a list of custom fields you could add to fix it. The part you cannot fix with configuration is the part that matters: a contractor CRM has no idea a storm happened, cannot draw a swath, and cannot put a rep on a street.

That is not a gap in Salesforce or Jobber specifically. It is a gap in the whole category, and it holds for the roofing CRMs too — AccuLynx, JobNimbus and Roofr carry no hail data either. Which is why a storm crew typically ends up with three subscriptions: the CRM, a hail map at $999–$1,999 a year, and a canvassing app at $49–$146 per rep once the add-ons are on.

HailMate is built the other way round. The map comes first — three years of NOAA radar hail and damaging wind at street level, across your territory, drawn all at once — with the canvassing on top of it and a full roofing CRM behind. One product, one published price, and the storm stays attached to the job all the way to the adjuster.

Where the hail landed, street by street

Three years of Evidence Grade™ hail and damaging-wind swaths across your territory, drawn at once and banded by stone size, with verified ground reports beside them. No contractor CRM carries this, and a custom field cannot fake it.

Canvassing on that same map

GPS knock tracking, pin outcomes, rep territories and leaderboards on every plan. A pin becomes a job with the homeowner attached and the storm date already filled in.

A pipeline shaped like a claim

Not a sales funnel with the stage names changed. Claim fields, carrier scope extraction, supplement tracking with amounts and ages, and check tracking across the four separate payments a claim arrives in.

Documentation the carrier will accept

Photo capture driven by a carrier-specific checklist, annotated on the roof, in a branded report — because “insufficient documentation” is the most common reason a good claim pays badly.

The mismatch

Where the general contractor CRMs actually stop

Each of these is good at the business it was built for. None of them has a concept of a storm, a knock, an adjuster or a supplement — and no configuration adds one.

Salesforce

Enterprise CRM

Built for software sales teams. Months of configuration and a consultant to do it, and even then there is no hail data, no canvassing map and no claim workflow — because none of those are things a general CRM has a concept of. Your field reps will not open it.

HubSpot

Marketing CRM

Genuinely good at inbound marketing, which is a real part of a roofing business. It knows nothing about storms, door-knocking, supplements or adjusters, so it can run the top of your funnel and none of the work after it.

Jobber

Home-services CRM

Built for HVAC, plumbing and landscaping — recurring service calls, scheduled crews, homeowner-paid invoices. Close to roofing in shape and missing the whole insurance half: no claims workflow, no supplement tracking, no storm data.

ServiceTitan

Home-services platform

Powerful, expensive, and designed for businesses that run recurring maintenance contracts. For a storm crew it is heavy in the places that do not matter and empty in the places that do.

The roofing field

The five a roofing contractor actually chooses between

Every price below is one the vendor publishes on its own site, read in September 2026, or labelled quote-only where they publish nothing. Including where ours is the wrong answer, which is the part most vendor comparisons leave out.

HailMate

$79–$499/moOurs

Best for storm restoration crews who are paying three bills

The only one here carrying its own street-level hail data. Three years of NOAA radar swaths, the canvassing that runs on them, and the whole claim behind it — pipeline, scope extraction, supplement and check tracking, photos, e-sign, invoicing — on one flat bill per company rather than per seat. Every plan carries the same feature list; territory, seats and price are the only differences.

Hail data
Canvassing

Watch out

Built for storm work. A pure retail replacement company with no insurance jobs and no canvassing is paying for territory it never opens. The hail archive is three years, not fifteen, and there is no storm forecasting or forensic reporting.

AccuLynx

$250/mo and up

Best for larger companies with office staff and real reporting needs

The most complete back office in roofing and the one most enterprise-sized contractors settle on: deep insurance workflow, strong production management, mature reporting. Verisk agreed to acquire it in 2025 and terminated the deal at the end of that year, which AccuLynx disputes.

Hail data
Canvassing

Watch out

The $250/mo Essential price is a floor, not a number. Pro and Elite are quote-only and per seat, and e-signature, the homeowner portal, texting and the canvassing connector are separately priced. No hail data at any tier, and the terms auto-renew annually.

JobNimbus

Quote only

Best for contractors who want the biggest integration ecosystem

The most widely used roofing CRM and the most flexible. If a tool exists in roofing, something connects it to JobNimbus. The pipeline is solid and the platform is genuinely open.

Hail data
Canvassing

Watch out

No published pricing at all, so you negotiate blind, and plans cap users, automations and integrations. Texting is an add-on with a setup fee. Card processing around 3.2% is roughly $480 on a $15,000 roof. The insurance workflow is stages you build yourself, and there is no storm data or native canvassing.

RoofLink

$120–$160/user/mo

Best for storm companies whose headcount genuinely swings with the season

Purpose-built for storm restoration, with native canvassing and a claims workflow that understands insurance work. Owned by SalesRabbit since November 2024 and stronger when bundled with it.

Hail data
Canvassing

Watch out

Per-user pricing is the whole story: five reps is $600/mo before a setup fee described as varying. Storm data is weather layers rather than a canvassable hail archive, so many crews still buy a map subscription on top.

Roofr

$0–$349/mo

Best for retail replacement companies that live on proposals

The best-looking proposal builder in roofing, published pricing, and unlimited users on every tier — genuinely rare and genuinely valuable if you have a big estimating team.

Hail data
Canvassing

Watch out

No insurance or supplement workflow at any tier, no canvassing, no storm data and no mobile app. Measurement reports are always extra at $13–$19 each, SMS is +$49/mo and the Instant Estimator is +$125/mo.

How to choose

Seven questions that decide this before any feature list

The first one matters more than the other six combined, and most buyers skip it.

1

Does your revenue arrive from a homeowner or a carrier?

This sorts the field faster than anything else and most buyers skip it. A retail replacement company needs fast proposals and clean production scheduling. An insurance restoration company needs a pipeline shaped like a claim, supplement tracking with dollar amounts and ages, check tracking across four separate payments, and documentation captured against a carrier checklist. Buying the wrong side of that line is the most expensive software mistake in roofing.

2

Where does the storm data come from?

No general contractor CRM carries street-level hail, and neither do most roofing CRMs — so storm companies buy a map subscription on top, at $999–$1,999/yr from Hail Recon or an unpublished quote from HailTrace. The cost is not only money: because the two systems never talk, the date of loss is typed in by hand and the radar that supports the claim never reaches the adjuster. Price it as part of the CRM decision rather than after it.

3

What happens to the canvassing data?

Most CRMs have no canvassing of their own, so reps carry SalesRabbit or SPOTIO and the CRM gets whatever survives the handoff. That is a second bill, a second login, and a knock history that never quite lines up with the job record. Ask specifically whether a “yes” at the door becomes a job without anybody re-typing it.

4

Per seat, per user, or per company?

Roofing headcount is seasonal by nature, and per-seat pricing punishes exactly the moment you need people — the three weeks after a storm when you hire six canvassers. Do the arithmetic at the headcount you want next spring, not the one you have in January, and include the add-ons that are per seat too.

5

Is texting included or sold?

Homeowners answer texts and ignore calls, so this is not a nice-to-have. AccuLynx and JobNimbus both sell it as an add-on and JobNimbus adds a setup fee; Roofr charges $49/mo. Price every CRM with texting switched on, because you are going to switch it on.

6

What does it do with no signal?

Storm markets are rural more often than not, and the subdivision that just took the core is frequently the one with no bars. A CRM that needs a connection to save a photo or a note will quietly lose you documentation all season, and you will not find out until an adjuster asks for it.

7

What does the contract actually say?

Several vendors in this category market “cancel anytime” over terms that auto-renew annually, and most charge an implementation fee that never appears in a comparison table. Ask for the total first-year cost — every seat, every add-on, onboarding included — in writing, before you compare it to anything.

And the CRM is included

Leading with the map doesn't mean the CRM behind it is thin

This is the part people expect to be the catch, so here it is in full. HailMate is a complete roofing CRM and it is on every plan — it is not an upsell, a higher tier or a separate product, because the bundle is the entire competitive argument.

AccuLynx has the deeper back office and we say so on its own page. What no contractor CRM has, and no roofing CRM in this comparison has either, is its own street-level storm data with the canvassing running on top of it.

Run the job

  • Jobs and pipeline stages built for a claim, not a generic sales funnel
  • Contacts, tasks and appointments
  • Photos and files on the job, with capture, stamps and branded reports
  • An activity trail on every record
  • Works offline — knocks, notes and photos queue and sync when signal returns

Get paid

  • Estimates and proposals
  • Invoices and card or ACH payments through Stripe
  • Job costing and commissions
  • Material orders with ABC Supply live pricing
  • QuickBooks sync

Work the claim

  • Carrier scope extraction — the adjuster’s PDF read and its line items pulled out
  • Supplement tracking with dollar amounts and ages, so the quiet ones surface
  • Insurance and mortgage check tracking through to deposit
  • Roof measurements — EagleView and Hover ordering, plus instant satellite
  • E-signature on the contingency agreement and every document after it

Talk to people

  • A real phone number per rep — calls, texts and voicemail
  • Per-rep email threads on the job record
  • A homeowner portal that shows the job’s progress without a phone call
  • Storm alerts and a daily morning hail digest for your territory
  • Notifications that follow the job, not the inbox

Every plan gets this same list. Starter at $79, Crew at $149, Team at $299 and Company at $499 differ on territory, seats and price — nothing else. There is no tier where the maps arrive without the CRM, or the CRM without the maps.

The short version

  • Storm restoration, paying three bills? HailMate. The hail map, the canvassing and the whole claim are one product at one published price, from $79/mo.
  • Large operation with office staff? AccuLynx — the deepest back office here. Budget for the add-ons, the seats and a separate hail map, and read the renewal clause.
  • Want the widest integration ecosystem? JobNimbus, once you have negotiated a number out of them.
  • Retail replacement, no claims? Roofr. Unlimited users on a published price is rare and valuable.
  • Not roofing at all? Jobber or ServiceTitan. A roofing product will fit an HVAC business badly, and this page is not trying to sell you one.
Contractor CRM FAQ

Choosing a contractor CRM, answered

There is no single answer and any list that gives you one is selling something. For storm restoration roofing, HailMate — it is the only one carrying its own street-level hail data, with the canvassing and the claim on the same subscription and a flat price per company. For large multi-location roofing operations with office staff, AccuLynx has the deepest back office. For the widest integration ecosystem, JobNimbus. For retail replacement companies living on proposals with a big estimating team, Roofr. For HVAC, plumbing or landscaping, a home-services platform like Jobber or ServiceTitan fits far better than any roofing product. The right answer depends more on whether you run insurance or retail work than on any feature list.

The CRM that knows where the hail landed

Three years of street-level storms, the canvassing on the same map, and the whole CRM — from $79/mo, month-to-month.

One state, everything included · from $79/mo · month-to-month, cancel anytime